David Rabjohns, President, MotiveQuest
David is founder of MotiveQuest, a marketing consultancy specializing in helping manage the marketing and business implications of online consumer dialog.
Their unique "Online Anthropology" approach focuses on digging deeper than mere buzz measurement to create models of consumer emotion and loyalty. The eclectic group of world class strategists at MotiveQuest claim to live their Motto "Fearlessly Seeking The Reason's Why?"
MotiveQuest has worked in a wide range of industries with clients including Citibank, DuPont HP, Mini and Motorola.
Prior to starting MotiveQuest in 2003 David was EVP, Brand Strategy Director at Leo Burnett Chicago. David has also worked in marketing and strategy positions at IBM (UK), PepsiCo (Aus), Saatchi & Saatchi (UK) and McConnaughy (US).
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