Jeff Bell, Corporate Vice President of Global Marketing, Microsoft
As Corporate Vice President of Global Marketing for the Interactive Entertainment Business, Jeff Bell is responsible for worldwide marketing strategies and plans for the Xbox and Games for Windows businesses. His team serves Microsoft Game Studios, the Xbox and Games for Windows platforms and brands, Xbox Live global marketing promotions, and customer relationship management.
Since joining Microsoft in June 2006 from DaimlerChrysler, Bell’s team has produced the launch campaigns for Gears of War and Viva Piñata, and implemented the first global and vertically integrated Xbox marketing campaign, Next Generation Now. Bell brings a mix of consumer experience and innovation to the Interactive Entertainment Business from his most recent experiences at the Chrysler Group, where he was largely credited with helping revitalize the Jeep and Chrysler. Bell’s work in games led to Chrysler being named Interactive Marketer of the Year in 2005 by Advertising Age. He also received the MediaPost Online All-Star award in 2005 and was recently named one of the 21 Most Intriguing People in Marketing by min magazine.
Bell graduated from Kenyon College, and holds a master’s degree in international economics from Johns Hopkins University and an MBA from the Wharton School of the University of Pennsylvania.
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