Jim Scheinman, VP, Sales and Business Development, Bebo.com
Jim Scheinman is one of the early pioneers of the social networking phenomenon and was previously the head of business development and sales at the first social networking site, Friendster. There he created the concept of ‘engagement marketing’ within social networking sites, mobilizing the idea of enabling consumers to become brand advocates of engaging content and spreading the brands’ messages amongst their network of friends. Jim is a seasoned speaker and is often called upon to talk on the subject of social networking and marketing. In recent times this has included events such as; Ad Tech in both San Francisco and London, Harvard Business School, Digital Hollywood and the IIA Annual Congress in Ireland.
As one of the industry’s leading experts, Scheinman provides regular comment on engagement marketing and the future of social networking for wide range of publications including; the Economist, Wall Street Journal, New York Times, Ad Week and e-consultancy, in addition to TV and radio. Since joining Bebo in July 2005 he has helped many great brands with their marketing efforts such as Disney and Coke.
Prior to his internet career, Scheinman practiced corporate and intellectual property law at a leading Silicon Valley law firm. He went on to serve as senior vice president of business development at NBC Internet, a $2 billion public company of NBC & GE before joining Friendster. Scheinman is an attorney, entrepreneur and seasoned internet marketing executive. He has a BSc in Neuropsychology from Duke University and earned a Juris Doctor at the University of California Davis School of Law.
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