Pete Blackshaw, CMO, Intelliseek and Co-Founder, WOMMA
Pete Blackshaw is a recognized expert in interactive marketing, word-of-mouth, and consumer understanding. He presently serves as Chief Marketing and Client Satisfaction Officer of Intelliseek, a Cincinnati-based company specializing in measuring and analyzing online "buzz" – or Consumer-Generated Media (CGM) - in blogs, forums, message boards, online communities, and direct consumer feedback to companies. Intelliseek's blog portal, Blogpulse.com (http://www.blogpulse.com), monitors over 17 million blogs every day, and serves as a showcase of Intelliseek's advanced text mining capability. Intelliseek was recently named to Inc 500's list of "Fastest Growing Privately Held Companies."
Pete is the co-founder of WOMMA, one of the fastest growing industry groups in advertising and marketing circles, and he presently authors a bi-weekly column on digital marketing strategy targeted to CMOs for JupiterMedia's ClickZ network. He's frequently quoted in major publications, including the Wall Street Journal, New York Times, Advertising Age, and USA Today. He authors several work and personal blogs, including www.consumergeneratedmedia.com, www.blogwebinar.com, and www.hybridbuzz.com.
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