Rob Key, CEO, Converseon
Rob is Founder and CEO of Converseon, a leading full service social media communications agency that helps clients “join the conversation” to manage brand and meet business goals. Converseon has garnered a reputation for innovative programming with services ranging from affiliate driven word-of-mouth marketing, enterprise-generated media strategies, search marketing and search engine optimization, social media optimization, Search Engine Reputation Management (SERMA™), its proprietary Conversation Mining service, blog and social network development, and more, to help provide clients with an “end-to-end” social media strategy. Clients include Palm, Hilton Hotels, Dow Chemical, Mikasa, the Smithsonian Network, among others.
Converseon’s work has been profiled in such venues as PR Week, Mediapost, The Financial Times, JupiterResearch, Forrester as well as The Conference Board, New Communications Forum and Search Engine Strategies.
Prior to Converseon, Rob was head of the “Innovations Group” at a division of Young & Rubicam and member of the WPP.com board (then headed by Esther Dyson). He has more than 10 years experience in digital marketing and communications working with some of the world’s leading brands. He speaks frequently at a range of industry events, including WOMMA, Ad:Tech, Igniting Buzz, Syndicate Conference, among others.
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