Steve Hershberger, Principal, ComBlu
Steve Hershberger is a founding partner of ComBlu a specialty agency focused on delivering, managing and measuring community marketing programs. ComBlu’s primary focus is on advocacy based programs.
Hershberger’s experience with loyalty and advocacy programs extends back to the mid-1990’s when he headed a software firm that worked with Apple Computer on several products that actively leveraged brand loyalty, customer advocacy and word of mouth. Through this work, he formed a consulting division focused on using the web to deliver tools to better empower consumers, deepen their relationship with the brand and give the brand a new venue to collect preference and use data.
In 2000, Hershberger sold his business to a national consulting firm, after which he left to join fellow tech entrepreneur Jeff Alholm in successfully acquiring a medical device product line from Medtronic and worked to raise the capital necessary to re-launch the business. Today, Symbios Medical is a leader in pain management solutions.
In 2003, Hershberger launched ComBlu as a reincarnation of the work he had done in the mid to late 1990’s. ComBlu is headquartered in Chicago, Illinois.
Hershberger is a trustee for Indiana University’s Graduate School of Business Entrepreneurship Scholarship and is also an active committee and board member for several tech and healthcare early stage companies, as well as, not for profit groups including WOMMA.
Hershberger is married with two children and resides in Indianapolis, Indiana.
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