More Videos from...

• Ben McConnell, Church of the Customer
• CC Chapman, Crayon
• Dan Buczaczer, Denuo
• Darrell Jursa, Liquid Intelligence
• Dave Balter, Bzz Agent
• David Weinberger, Author
• David Weinberger, Author
• Doug Walker, Rock Paper Scissors
• Ed Keller, Keller Fay Group
• Jake McKee, Big in Japan
• Jamie Tedford, Arnold Worldwide
• Jim Nail, TNS MI/Cymfony
• John Moore, Brand Autopsy
• Julie Wittes Schlack, Communispace
• Leslie Forde, Communispace
• Mary Engle, Federal Trade Commission
• Paul Rand, Ketchum Communications
• Pinny Gniwisch, Ice.com
• Rick Murray, Edelman
• Ryan Berger, Euro RSCG
• Suzanne Fanning, Fiskars Craft
• Ted Wright, Fizz
• All Videos

Pinny Gniwisch, Ice.com

Pinny describes what it took to get social media going at Ice.com, their move into video, and metrics/ROI.