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Positive Word of Mouth Marketing Strategies:
Good word of mouth marketing strategies involve finding ways to support satisfied customers and making it easier for them to talk to their friends.
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1. Encouraging communications:
* Developing tools to make telling a friend easier
* Creating forums and feedback tools
* Working with social networks
2. Giving people something to talk about:
* Information that can be shared or forwarded
* Advertising, stunts, and other publicity that encourages conversation
* Working with product development to build WOM elements into products
3. Creating communities and connecting people:
* Creating user groups and fan clubs
* Supporting independent groups that form around your product
* Hosting discussions and message boards about your products
* Enabling grassroots organization such as local meetings and other real-world participation
4. Working with influential communities:
* Finding people who are likely to respond to your message
* Identifying people who are able to influence your target customers
* Informing these individuals about what you do and encouraging them to spread the word
* Good-faith efforts to support issues and causes that are important to these individuals
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5. Creating evangelist or advocate programs:
* Providing recognition and tools to active advocates
* Recruiting new advocates, teaching them about the benefits of your products, and encouraging them to talk about them
6. Researching and listening to customer feedback:
* Tracking online and offline conversations by supporters, detractors, and neutrals
* Listening and responding to both positive and negative conversations
7. Engaging in transparent conversation:
* Encouraging two-way conversations with interested parties
* Creating blogs and other tools to share information
* Participating openly on online blogs and discussions
8. Co-creation and information sharing:
* Involving consumers in marketing and creative (feedback on creative campaigns, allowing them to create commercials, etc.)
* Letting customers 'behind the curtain' to have first access to information and content
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Before you leave, make sure you see these.
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This 25-page eBook examines the valuable word of mouth marketing trends presented through case studies and Keynotes at WOMMA Summit 2011.
Download eBook
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Best Practicebook: WOs GuideM in the Customer Contact Center
Read the Guidebook
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Webinar Library
Download podcasts, presentation decks, and watch SlideShares of WOMMA Webinars and Brand Council Webinars.
Visit the Library
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WOM 101
Learn the art and science of creating effective marketing programs that get customers talking.
Download PDF
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Ethics Toolkit
The WOMMA Ethics Toolkit defines best practices, baseline rules, and asks 20 questions to help you ethically comply.
Download PDF
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Learn from the brands and agencies that successfully developed and measured WOMM campaigns. Stand on the shoulders of these giants, use their lessons learned, and grow your WOMM knowledge.
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Building A Loyal Community for the Travel Channel
more..
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ABC Studios Advisory Panel: It’s Emmy Time!
more..
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