WORD OF MOUTH BASIC TRAINING CONFERENCE:
LEARN HOW TO BE A GREAT WORD OF MOUTH MARKETER

Industry pros to teach the basics of word of mouth, viral, buzz, and blog marketing

CHICAGO, November 1, 2005 -- The Word of Mouth Marketing Association (WOMMA) announced the Word of Mouth Basic Training Conference, to be held on January 19-20 at Disney's Coronado Springs Resort in Orlando, Florida. This is the first-ever event designed to teach marketers how to use word of mouth marketing techniques effectively and ethically.

The conference blog, agenda, speaker list, and more can be found at http://www.womma.org/wombat.

The Word of Mouth Basic Training Conference will provide a two-day showcase of word of mouth essentials, how-to's, issues, and case studies presented by the leading experts in word of mouth marketing.

Keynote speakers include Bob Garfield (Ad Age and NPR), Don Peppers (Peppers and Rogers Group), and Fred Reichheld (Bain & Co.). 

Learn the 10 top word of mouth strategies

Attendees will learn the essential strategies and tactics of word of mouth marketing, including:

1. How to start a WOM campaign
2. How to create a WOM business plan
3. How to motivate your fans and advocates
4. How to stay ethical and out of trouble
5. How to create messages that travel
6. How to measure the ROI of WOM
7. How to create a viral campaign
8. How to use blogs and work with bloggers
9. How to get people talking
10. How to create experiences that people want to talk about

Conference brings top minds together

More than 50 amazing speakers -- including top industry professionals, famous authors, respected analysts, and leading academics -- will be featured at the conference.

Special interactive workshops will be conducted by noted authors Ed Keller and Jon Berry, co-authors of "The Influentials"; Jackie Huba, co-author of "Creating Customer Evangelists"; Douglas Atkin, author of "The Culting of Brands"; and George Silverman, author of "The Secrets of Word of Mouth Marketing."

About WOMMA

WOMMA is the official trade association for the word of mouth marketing industry. Its members are committed to building a prosperous word of mouth marketing profession based on best practices, measurable ROI, and ethical leadership. The association has more than 200 corporate members.  Learn about WOMMA at http://www.womma.org.

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