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Special thanks to:
Dave Evans, HearThis.com, for producing our amazing podcast, Conference Calls Unlimited for the podcast hosting call-in service, and the fanstic WOMMA members who have volunteered their time and energy to make this all happen.
Editors:
Dana Vanden Heuvel, Jennifer Nastu, and the WOMMA staff.
Home > October 2005
October 2005 Archive
About This Blog
Welcome to WOMMA's Word of Mouth Training (WOMBAT) Blog. We started this blog, along with the companion email newsletter and podcast series, to provide practical, hands-on advice about word of mouth marketing. Browse around and you'll find concise, easy to follow how-to's, tips, and step-by-step lessons from the industry's top experts.
Comments are open, so we encourage everyone to jump in, comment, criticize, and have your say. Please feel free to link, trackback, and forward the lessons you find insightful.
Posted on 10/30/05 | 0 Comments | Link
About WOMMA
WOMMA is the official trade association for the word of mouth marketing industry. Its members are committed to building a prosperous word of mouth marketing profession based on best practices, measurable ROI, and ethical leadership. The association has more than 200 corporate members.
Learn about WOMMA at http://www.womma.org.
Posted on 10/30/05 | 0 Comments | Link
Disclosures
This blog is hosted and moderated/edited by the Word of Mouth Marketing Association. We'll delete any inappropriate, off-topic, or non-constructive contributions. Why? Partly because associations have obligations to serve as a neutral forum. But mainly because it'll make it a better conversation, which is the whole point.
Posted on 10/30/05 | 0 Comments | Link
How to Contribute
WOMBAT is a major step forward in WOMMA's mission to grow the word of mouth marketing practice and educate marketers on the best way to do ethical word of mouth marketing. We invite you to contribute your voice to the conversation.
Here's what we're looking for:
* Detailed how-to's
* Step-by-step tips or "top 5" lists on various word of mouth techniques and ideas.
The emphasis is on education, not self-promotion. Don't talk about yourself.
Also, remember -- comments are open! Have your say and leave a comment on any of the posts and podcasts.
To contribute a how-to or record a podcast, send an email with your topic idea to editor@womma.org.
Posted on 10/30/05 | 0 Comments | Link
Credits/Thanks
Special thanks to:
Dave Evans, HearThis.com, for producing our amazing podcast
Conference Calls Unlimited for the podcast hosting call-in service
The fanstic WOMMA members who have volunteered their time and energy to make this all happen.
Editorial Team:
Dana VanDen Heuvel
Jennifer Nastu
WOMMA staff
Posted on 10/30/05 | 0 Comments | Link
What is Word of Mouth Basic Training All About?
WOMMA and its members are building an industry, changing how marketers think, and creating a more open, honest, pro-consumer future. Our work is important, interesting, and exciting. Events like this are where we come together to further that mission and help you become a part of it.
This conference in particular is really special because it is first and foremost about "how to do it." Marketers, advertisers, and business people of all stripes are eager to learn more about how to actually "do" word of mouth marketing. The promise of the word of mouth marketing industry is that anyone can do this -- and that future starts now.
Join us and you'll see what making a diffrence really means.
Posted on 10/24/05 | 0 Comments | Link
Initial speakers announced
WOMMA conferences always feature the best keynotes, and the Word of Mouth Basic Training Conference is no exception.
Keynotes are set to be delivered by Don Peppers, author and CEO of Peppers & Rogers, and Scott Ginsberg, author and known forever as "The Guy with the Nametag".
Special lunch keynotes/interactive workshops will be conducted by Ed Keller and Jon Berry, co-authors of "The Influentials", and Douglas Atkin, author of "The Culting of Brands."
More speakers are confirming every day, so be sure to check back often!
Current speaker list:
http://www.womma.org/wombat/speakers.htm
Posted on 10/24/05 | 0 Comments | Link
What is Word of Mouth Basic Training All About?
W hodgson on How-To: Synthesizing Oral Communication
Michael Rubin on 43 Ideas You can Implement Tomorrow (REVISED: LIST AVAILABLE IN COMMENTS FROM MICHAEL RUBIN)
Natalie Jost on How-To: Launching Blogs to Increase Sales
Deborah Chaddock on How-To: Putting Secret Insights into Practice
Ben Bicais on How-To: Creating a Web Site that Encourages WOM
James Clark on How-To: Joining the Conversation
Simon Adams on 43 Ideas You can Implement Tomorrow (REVISED: LIST AVAILABLE IN COMMENTS FROM MICHAEL RUBIN)
Jeremy on How-To: Synthesizing Oral Communication
john on 43 Ideas You can Implement Tomorrow (REVISED: LIST AVAILABLE IN COMMENTS FROM MICHAEL RUBIN)
Gina Kay on How-To: Synthesizing Oral Communication