New Speaker: Dan Buczaczer, Reverb
Dan is 'famous' for leading the team that developed the talking "Chihuahua" campaign for Taco Bell which helped reverse company sales decline and won a Grand Effie for advertising effectiveness. Since then, Dan has shifted his focus to helping build WOMMA, as a co-author on the WOM terminology framework and as a featured speaker at previous WOMMA events.
Dan was recently quoted in a Reuters news report as saying You're not going to see mass blogs equaling some of the largest media companies in other spaces, said Dan Buczaczer, a director at interactive media buyer Starcom IP, part of Publicis (PUBP.PA: Quote, Profile, Research). But their very appeal to niche audiences "neatly mirrors where other media is going he said.
In fact, you may want to read that article on the way to Dan's seminar, ROI of WOM: How to Convince Your Boss (or Client), where you'll learn how to build a business case and a financial model around WOM. Dan and his co-presenter will also help you understand its impact on your marketing and business, and how to present that value.
