New Speaker: Dan Cooke, Interactive Marketing, Whirlpool
Coming to WOMMA events, you expect to hear from marketing industry luminaries like those on the speaker list, but it's always refreshing to hear from the folks on the front-lines like Dan Cooke at Whirlpool Corporation, a $12 billion dollar manufacturer and marketer of major home appliances.
In case you haven't seen (or heard), Whirlpool is podcasting! So, it's only fitting that Dan's session at the WOMBAT conference will be on none other than podcasting. Learn from Dan Cooke of Whirlpool on how his company was able to master this new technology, create the "American Family" podcast, and use it to educate and help out consumers.
Dan is a regular speaker and panelist at marketing conferences around the country. If you're looking for the front-line view of how podcasting works for a major manufacturer, look no further than Dan's session at WOMBAT.
More on Whirlpool:
