New Speaker: David Fletcher, Mediaedge:cia UK
If you've had a chance to read the 'Where's Debbie?' study on word of mouth marketing, produced by David and his firm MEC MediaLab, you'll begin to understand the depth to which Mr. Fletcher is involved in the word of mouth marketing scene. In addition to the great insight that the study provides, it also won the media category in WPP's Atticus awards.
David and his panel will be presenting on Why People Talk: Consumer Behavior and Word of Mouth. If you want to understand what activates customers in a word of mouth world, attend David's session where you'll learn how to understand customer word of mouth motivations and how to measure them.
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