New Speaker: Dr. Walter Carl, Northeastern University
Dr. Walter Carl's name is synonymous with WOMMA and word of mouth marketing. Dr. Carl is an active member on the WOMMA Advisory Board and Research & Metrics Council and has written numerous articles and book chapters on the subject of word of mouth.
Dr. Carl will participate in a session with previously mentioned David Fletcher on Why People Talk: Consumer Behavior and Word of Mouth.
More on Walter:
