New Speaker: Laurie Weisberg, Informative, Inc.
A familiar face around the WOMMA crowd, Laurie Weisberg of Informative presented on Word of Mouth 101 at the WOM vs. Advertising conference that we held in New York in September. Laurie is a consumate evangelist for seeking an understanding of the Voice-of-the-Customer in any marketing engagement.
At the WOMBAT conference, Laurie will once again show us "how-to" in the session titled "How To Motivate Fans, Advocates, and Evangelists." Laurie will share her expertise in understanding customer influence and how customer conversations affect your brand. She will illustrate how word of mouth marketing is about real people talking to their friends about your products. She will show you how to get them talking, why they talk, and what motivates them.
More about Laurie:
