Podcast: Ed Keller on the Influentials
Ed's book, The Influentials, co-authored with Jon Berry, established him as a leading authority on word of mouth marketing. The Influentials was selected as one of five finalists for the 2004 Berry-AMA Book Prize for Best Book in Marketing, an honor that recognizes books whose innovative ideas have had significant impact on marketing and related fields.
To download the podcast, right-click the "Listen Now" icon and choose "Save As" or "Download Link Target"
Click the "Get Podcast" icon to subscribe to WOMMA's podcast series
More about Ed:
Ed's presentation on the State of WOM from WOMMA Summit 2005
