Podcast: Jackie Huba on Creating Customer Evangelists
Jackie is a foremost expert on how to engage and motivate customer evangelists. In her book "Creating Customer Evangelists" with co-author Ben McConnell, Jackie talks about taking a company's best customers and turning them into influential, loyal, and enthusiastic evangelists. She will lead a workshop at the WOMMA conference in January: during her interactive presentation on creating customer evangelists, participants will learn how to develop grassroots marketing strategies and programs that create communities of influencers who expand and drive sales.
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