Download the first chapter of Fred Reichheld's new book
Free chapter of the new book from loyalty pioneer Fred Reichheld
The Ultimate Question you need to ask: "Would you recommend us to a friend?"
Bain & Company's Fred Reichheld is generally credited with laying the groundwork for the modern customer and employee loyalty industry. His new book, "The Ultimate Question", shows how to turn customers into promoters who generate good profits and true, sustainable growth.
Fred theory centers around one key question: "Would you recommend us to a friend?" This one question allows companies to track promoters and detractors, producing a clear measure of an organization's performance through its customer's eyes. Fred calls this new metric "the Net Promoter Score."
Catch a sneak preview of the new book by downloading the first chapter of "The Ultimate Question" today. Then come to WOMMA's Word of Mouth Basic Training conference, where Fred is delivering a keynote and all attendees will receive a copy of the entire book.
Download the first chapter of "The Ultimate Question" (1MB download)
More from Fred Reichheld...
Read Fred's WOMBAT How-To
Listen to Fred's WOMBAT Podcast
Go to Fred's blog
In case you're wondering, the answer to the Ultimate Question is not 42.
Comments
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