New Speaker: John C. Bloomstrom, Northlich
An experienced and popular presenter, John has been a featured speaker at previous Word of Mouth Marketing Association conferences and other national marketing and branding events. Join him at WOMBAT for his case-study session; Downy Wrinkle Releaser: Smoothly Integrating WOM With Traditional Advertising on day 2 of the conference.
John joined Northlich in 1986, serving a variety of clients representing consumer products, financial services, and healthcare. With ten years of client-side experience as Marketing Director for Ambulatory Medical Care and Sales Promotion Manager for Huffy Bicycles, he contributes keen insight and a deep understanding of marketing from a client's perspective.
He encourages a disciplined approach to developing influencer marketing programs to make sure clients identify the most vocal and viral advocates for their brands.
