New Speaker: Laurie Blum, Best Buy
Hear a WOM case study from the trenches with Laurie's Best Buy Case Study session - Best Buy: Avoiding Typical Online WOM Mistakes.
As Best Buy's senior digital manager, Laurie Blum guides the digital advertising strategy for North America's No. 1 specialty retailer of consumer electronics, home-office products, entertainment software, major appliances, and related services. She drives the development of emerging advertising capabilities and sets the company's digital strategy. Blum joined Best Buy as a member of its e-commerce team in February 2000. She began her career at Gateway and was a member of the 11-person team that launched www.gateway.com in 1995. She also led Gateway's Europe, Middle East, and Africa online advertising efforts. Blum has a bachelor's degree from University of South Dakota.
