New Speaker: Laurent Florés, CRMMetrix
Laurent Florés is CEO of CRMMetrix, a leading customer listening company. If trying to better listen to your customers is on your agenda for this year then don't miss Laurent's measurement session on day 1 of WOMBAT: Measuring the Impact of Word of Mouth.
Laurent founded CRMMetrix by leveraging more than 15 years of experience measuring and building brands offline and online around the world. The company services Fortune 500 companies such as Kraft, Coca Cola, P&G, L'Oréal, and IBM from offices in New York, Paris and Bombay. CRMMetrix provides expertise in areas such as Relationship Marketing, Innovation, and Word of Mouth measurement. Laurent regularly publishes, speaks, and teaches internationally at conferences such ARF, AMA, ESOMAR, MSI, and WOMMA. He sits on the board of ESOMAR, the worldwide leading marketing research professionals association.
