New Speaker: Steven Nicks, The Phelon Group
How does WOM change in a BtoB environment? Answers to that and other questions you have about applying WOM to B2B can be found in Steven's how-to session at WOMBAT; How To Do Business to Business WOM.
Steven is a founding partner of The Phelon Group and leads the firm's operations and service delivery. With 17 years of proven experience in strategy, marketing, and large-scale enterprise implementations, Steven brings a strong consulting background and a unique blend of innovation and strategic thinking, coupled with the ability to understand technology from both a business and technical perspective. Steven honed his consulting expertise at PricewaterhouseCoopers and Ernst & Young, and also served in senior marketing management and operations for eAssist Global Solutions and 3M Europe.
