Podcast: Kevin Burke on Marketing to Moms
"Women are the consumer. They are driving purchasing decisions in all categories." So says Kevin Burke of Lucid Marketing. In this podcast, Kevin talks about the changes he's seen in marketing to women. Kevin also goes into detail about the common mistakes marketers make when focusing their marketing on women.
Founded in 1998, Lucid marketing specializes in marketing to women. The firm builds relationships, relevance and trust with mothers for the world's premier brands.
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