Podcast: NPR's Bob Garfield on the Rise of Word of Mouth
Bob Garfield knows advertising.
* He explores its place in popular culture as the co-host of NPR's "On the Media".
* He skewers it as the writer of Ad Age's influential "Ad Review" TV-commercial criticism column.
* He makes you think (and laugh) as the author of two brilliant (and damn funny) business books on it.
Bob now sets his experience and critical eye toward word of mouth.
In a memorable interview with WOMMA CEO Andy Sernovitz, Bob shares his points of view on word of mouth's emergence as a reponse to the increasing clutter and noise levels associated with traditional advertising. He also talks at length about how traditional advertisers are coping and responding now that consumers are talking back. "Those who stay in denial will eventually, in the near term, will see their market shares erode while others who understand the dynamics of the consumer-driven marketplace will prosper."
WOMMA Exclusive! Come to the Word of Mouth Basic Training conference and hear Bob speak as a main keynote. All attendees will receive a copy of Bob's book "And Now a Word from Me" absolutely free.
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