Podcast: Organic's Mark Kingdon on Effective Viral and Word of Mouth Campaigns.
Marketers willing to take risks are at the heart of the emerging non-traditional campaigns going the distance. In this podcast, Mark Kingdom of Organic explains why.
Prior to joining Organic as its CEO in 2001, Mark worked for Idealab and provided strategic guidance to emerging companies. Earlier, he was a partner at PricewaterhouseCoopers, where he led the Americas retail and distribution practice, managed the PWC & Lybrand merger, and led of the e-business practice globally. Mark is a member of the International Academy of Digital Arts and Sciences and serves as a Webby judge. Mark received his MBA from the Wharton School of Business and a BA in Economics from UCLA.
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