Podcast: BuzzMetrics' Max Kalehoff on What Word of Mouth is NOT
What is word of mouth marketing? According to Max Kalehoff of BuzzMetrics, it's not simply blogs and other new technologies. In this podcast, Max goes in depth into the emergence of trust and engagement as key factors in word of mouth marketing and explains the role of word of mouth as a component of an overall marketing campaign.
BuzzMetrics helps companies listen to, measure and act upon the online consumer dialogue affecting their markets. As the Vice President of Marketing, Max leads marketing and communications, and supports strategic partner and product development.
To download the podcast, right-click the "Listen Now" icon and choose "Save As" or "Download Link Target"
Click the "Get Podcast" icon to subscribe to WOMMA's podcast series
More about Max:
Comments
IMHO, "engagement" is one of those terms that's not very well understood by legacy marketing and PR folks. Perhaps a follow-up Podcast on this topic might help to clarify that this notion is very different from "impressions" (or any other legacy mass media metric for that matter).
Posted by David H. Deans on 12/29/05