Attendee Interview: Conversation with Peter Kim of Forrester Research
Poor Peter, he came by to ask a question about the WiFi here (or lack thereof!) and got dragged into an impropmtu interview.
Peter is in the enviable position of working in a similar space to one of our favorite analysts, Charlene Li. Peter is coving the WOM space, a bit in blogs and social media and a bit about customer information importance in marketing.
"So, Peter, when are you going to start blogging?" ...to which he responded that he's not sure yet. I encouraged him to move forward on it. There's really nothing between Peter and a blog but content! Seriously, I think that the analyst's blog adds value to their research papers because it keeps me engaged in their work between the month or two that it takes to write a proper research report.
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