From the blogger's vantage point (at the back of the room, tethered to the power cord) it's hard to read all of the detailed charts and graphs that Pete Blackshaw and Geoff Ramsey are presenting right now.

Here are a few highlights from the conversation:
- Age matters in word of mouth, teens react differently than adults
- Engagement matters - Jeff Hicks of Crispin Porter (think, Subservient Chicken) - interruption no longer weeks
- Fragmentation contributing to total disintermediation of media

- Any time
- Anywhere
- Companies need arms and legs (word of mouth)

- "Mass marketing is a mass mistake"
- Marketing is trending toward self service...
- Bloggers engage in a disproportionate way

- email to politicians
- chat room postings
- reviews on amazon
- bloggers can make a lot of great free advertising

- Pop ups, spam and telemarketing have a distrust level of 94%, while WOM has only a 12% distrust rate
- Influencer marketing matters - don't ignore the shills
- CGM2 - consumer being able to do multimedia online express makes the challenge

Check out the Trailer Crashers (Wedding Crashers promo) site...Geoff mentioned it as a great WOM (maybe more viral?) tool
- New Line trippled the viewings of its trailer of Wedding Crashers to 3.3 million.
- AJ Laughly - "The customer is now the marketer."

Word of mouth is the "hidden statistic"
- Marketers couldn't CONTROL, so they ignored
- hard to measure, hard to pay attention to
- of course is works, DUH, but no one did much about it

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