Learn how DuPont reaches out to customers, and how The Phelon Group helps BtoB marketers create customer reference programs in this How-To session; How to Do Business to Business WOM, run by Gary Spangler of DuPont Steven Nicks of The Phelon Group.

Gary Spangler has worked for the DuPont Company for the past 25 years. He holds a B.S. degree in Civil Engineering Technology and an MBA from Virginia Polytechnic Institute and State University (Virginia Tech). Gary’s career with DuPont has been extremely varied, including management positions in Sales and Marketing, Customer Service, Supply Chain, and Plant Operations. Gary was an early adopter in DuPont for introducing Customer Relationship Management (CRM) software for account management and in developing a Web site for one of DuPont’s businesses in the late 1990s. This work positioned Gary in 2000 for his current role as global E-Business Manager for one of five technology platforms in DuPont. During the past 6 years, Gary’s scope of work has continued to expand.

In addition to leading his platform in e-business initiatives (including both B2C and B2B), Gary is considered a thought leader in DuPont for search engine marketing, e-mail marketing, word of mouth marketing, and lead management. Gary has led or participated in several corporate-level efforts, including the development of guidelines and governance for handling e-mail across the enterprise, use of insights from online conversations to develop marketing initiatives, and integration of an enterprise-wide CRM solution. Gary is often asked to speak to business groups in DuPont regarding the role of the Internet for marketing.