Podcast: Author Don Peppers on Driving Positive WOM
In this podcast, Don Peppers talks about customer satisfaction as a driver of positive word of mouth. Citing real-life examples, Don goes in-depth on the roles that employee empowerment, ownership, and excellence in service all play in word of mouth stimulation.
Recognized for over a decade as one of the leading authorities on customer-focused relationship management strategies for business, Don Peppers is an acclaimed author and a founding partner of Peppers & Rogers Group.
Don recently gave an enthusiastically received keynote speech at the Word of Mouth Basic Training Conference. In an exclusive free download from WOMMA, you also can read the first chapter of his book "Return on Customer".
To download the podcast, right-click the "Listen Now" icon and choose "Save As" or "Download Link Target"
Click the "Get Podcast" icon to subscribe to WOMMA's podcast series
More about Don:
Read Don's WOMBAT How-To: Determining Return on Customer
Read Don's WOMBAT keynote (PDF download)
Download chapter 1 of "Return on Customer:
http://www.womma.org/content/Peppers_chapter1.pdf
