Podcast: Pete Blackshaw on Consumers Emotion and WOM
Pete Blackshaw is one of the original evangelists for consumer-generated media (CGM). In this podcast, Pete talks in detail about the CGM multiple, a concept that links the degree to which a consumer responds emotionally to a brand experience with the positive or negative word of mouth that results.
Pete is a founding member of WOMMA and a recognized expert in interactive marketing, word of mouth, and consumer understanding. He is the founder of PlanetFeedback and currently serves as the Chief Marketing and Client Satisfaction Officer for Intelliseek, which was recently acquired by BuzzMetrics.
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More about Pete:
Read Pete's shared WOMBAT presentation (PDF download)
