Podcast: Sean Glass, Chris LaConte on Negative Buzz
Early negative buzz has the potential to shoot down any product launch prematurely. In this podcast, Sean Glass and Chris LaConte of Higher One share how they countered negative buzz during an early product launch by joining the conversation and engaging its detractors. They haven't looked back since.
Higher One provides refund management services and other assorted banking services to the higher education market. Sean Glass is Higher One's Founder and Chief Marketing Officer and Chris LaConte is the company's Student Liaison.
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