New Speaker: Ann Moravick, Rowland Communications
Part of what makes WOM such an amazing marketing practice is that it's absolutely impossible to generate positive buzz by engaging in deceptive stealth marketing. You'll have the opportunity to learn specific and practical steps to ethical WOM from Ann Moravick, President and CEO of Rowland Communications. She'll explain how to make sure your WOM campaigns are following ethical best practices.
Currently the President and CEO of Rowland Communications Worldwide, Ann is a communications counselor with 25 years of experience in marketing and public relations. Prior to joining Rowland in 2004, Moravick spent 18 years in the Office of the Chairman of Manning, Selvage & Lee (MS&L), one of the world's top public relations agencies. She held a number of key posts at the agency including Managing Director of the firm's London office and Managing Director of the firm's Global Health Care practice.
More about Ann:
