New Speaker: Ed Sarraille, Informative
It's a given -- no matter what product or service you provide, people are already talking about you. What are they talking about? Who is doing the talking? Where it is happening? Informative CEO Ed Sarraille will participate on a panel at WOMBAT 2 about the qualitative measurement of WOM effectiveness and attempt to answer those questions.
With more than 30 years of Chief Executive and entrepreneurial experience, Ed joined Informative as CEO in June 2005. Previously, he was President and CEO of ProcurePoint, an Internet startup providing travel procurement software to Fortune 500 companies. Over his five years at ProcurePoint, Ed revolutionized how corporations negotiate for their second largest controllable expense -- travel -- by introducing online reverse auction technology to the space.
More about Ed:
