New Speaker: Esmee Williams, Marketing, Allrecipes.com
Everyone wants to know how to create buzz about a new product. What can WOM do for your new lines? At WOMBAT 2, Esmee Williams will present a case study of how Sara Lee spread the word about its newest bread, Soft & Smooth Made with Whole Grain White Bread to Moms, and how in turn Moms spread the word to their friends and family.
With a decade of experience in both brand strategy and new product development, Esmee Williams currently works as VP of marketing with Allrecipes.com. Prior to joining Allrecipes, Esmee led product development and marketing efforts for multiple brands of home productivity software at Sierra Online. Esmee also spent time at McCann-Erickson, managing the communication strategies for the Washington State Lottery.
More about Esmee:
