New Speaker: Felicia Martin-Hill, Virgin Mobile
How do big brands use WOM? How do you get people excited about your brand? How do you integrate WOM campaigns with traditional branding efforts? In her role as Manager of Network Marketing, Felicia Martin-Hill has helped Virgin Mobile USA launch its Pay-As-You-Go cell phone service using non-traditional tactics such as product integration, viral marketing, and deploying a team of one thousand influential customers. It's an amazing case study and you can only hear it at WOMBAT 2.
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