New Speaker: Greg Wester, VoodooVox
Measuring WOM is a crucial issue for marketers and advertisers. After all, how do you know if a newly-launched WOM campaign works? At WOMBAT 2, we have a special panel of experts that will present all the latest data and numbers on word of mouth marketing. Greg Wester, Vice President, In-Call Ad Network for VoodooVox, will be one of those panelists.
Greg is no stranger to the WOMMA stage, having spoken already on the surging importance WOM research. He was one of the key drafters of the WOM Terminology Framework released in July 2005 and also contributed a paper to "Measuring Word of Mouth, Volume 1". Prior to VoodooVox, Gregory was founder and President of Soapbox Marketing, a word of mouth consultancy that helped brands strategize, design, launch, and measure best-practice digital word of mouth campaigns.
More about Greg:
Read Greg's WOMBAT 1 presentation (PDF download)
