New Speaker: Ivan Palmer, Wildfire
How do influencers influence businesses and markets? At WOMBAT 2, Ivan Palmer of Wildfire Word of Mouth Marketing will present a case study studies on the role of influencers in marketing campaigns of two pet food products in the UK (Whiskas & Pedigree). You'll learn about planning and creating a word of mouth direct mailing campaign that helps influencers spread your message.
Ivan Palmer is the founder of Wildfire Word of Mouth Marketing, the UK's first dedicated marketing consultancy specializing in word of mouth marketing. His interest in word of mouth started 3 years ago while researching new customer centric business models as Planning Director for Joshua, the UK's leading integrated marketing services companies. Prior to that he had worked as a writer and manager in the creative field for 15 years.
More about Ivan:
