New Speaker: Richard Fielding, Starom Worldwide
Marketers sometimes hesitate to launch WOM campaigns as they are not sure whether these campaigns will be effective and over concerns of how to measure their effectivenss. Richard Fieldig of Starcom will be speaking at WOMBAT 2 about methods for measuring a WOM campaign.
As VP Director of Starcom, Richard brings more than a decade's experience in media and marketing research. He leads Starcom North America in the field of media research for five years. Prior to joining Starcom, Richard was with AC Nielsen, where he ran their media measurement division.
More about Richard:
Read Riichard's presentation from the 2005 Mesauring Word of Mouth conference (PDF download)
