New Speaker: William Mosher, Echopinion!
Are you familiar with the key WOM concepts? Are you curious about how to turn WOM from a cluster of concepts to implementation? WOMBAT 2 will give you the tools you can take back to the office and implement right away. Bill Mosher, Founder and Director of Echopinion!, will help kick off the second day of WOMBAT 2 with a panel on getting started in WOM.
Bill brings to Echopinion! over 20 years of marketing and advertising experience at The American Dairy Association, Bristol-Myers Squibb, and Crouse-Hinds. Prior to founding Echopinion!, Bill served as Senior Strategist for the Internet development firm Rway Communications.
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