New Speaker: David Rabjohns, MotiveQuest
A powerful global conversation has begun. Consumers are sharing relevant knowledge everyday and everywhere. How do you learn more about what they are talking about -- and what are your options when you do? David Rabjohns, President of MotiveQuest, will help you understand how to gather qualitative data about consumer conversations and identify trends and themes.
David is the founder of MotiveQuest, a marketing consultancy specializing in helping manage the marketing and business implications of online consumer dialog. By talking to both quantitative and qualitative data, MotiveQuest applies their unique "Online Anthropology" approach to digging deeper than mere buzz measurement to create models of consumer emotion and loyalty.
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