New Speaker: Fabio Gratton, Ignite Health
Some products are easier to talk about, some are not. To help educate the public about the chronic disease Hepatitis B, Ignite Health initiated a word of mouth campaign to spread the word and in effect, de-mystify it. Fabio Gratton will present a case study at WOMBAT 2 about the methods the firm used to empower patients and caregivers and get people talking to each other about what can sometimes be an uncomfortable topic.
Fabio Gratton is the Chief Innovation Officer and a founding partner of Ignite Health. He is responsible for developing Internet strategies for all agency clients, including pharmaceutical, biotech, medical device and diagnostic. In addition, Fabio is also responsible for incorporating new technologies into Ignite's overall offerings.
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