New Speaker: Howard Kaushansky, Umbria
Just as important as developing a strong WOM marketing plan is following through on the results. How will you know which parts of the WOM plan are working if you don't analyze the results? Don't know how? Umbria's Howard Kaushansky will help you learn how to better understand the impact of your WOM campaigns and discover the key metrics to look for when applying the data to a traditional media plan.
Currently serving as its President and CEO, Howard brings 20 years of data mining experience to Umbria. He speaks and writes frequently in the areas of data mining, word of mouth measurement, predictive analytics and customer relationship management.
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