New Speaker: John Porcaro, Microsoft
There are a ton (and that is a technical term) of potential customer evangelists, influential bloggers and fans out there waiting to talk about your product. So how do you harness the power of this vocal community without resorting to shilling or stealth? John Porcaro helped nurture the huge Xbox community for Microsoft and he'll show you at WOMBAT 2 how he did it.
John Porcaro's team is responsible for Online Community for Xbox and Games for Windows, and Internal Communications for Microsoft's worldwide sales & marketing employees. He runs Gamerscore.com, the official blog of the Xbox and Games marketing team.
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