New Speaker: Kira Wampler, Intuit
Okay, you're convinced. Word of mouth can work for your company's brand, product, or service. That was the easy part. Now comes the hard part -- convincing the rest of your company to buy in, too. Intuit did it, and so can you! Intuit educated over 100 marketers about WOM, many of whom are now weaving word of mouth principles into their traditional marketing efforts. Kira Wampler will help explain how you can learn from Intuit's example and pick up real world tips for spreading word of mouth tactics inside your organization.
Kira has always been passionately dedicated to customers and learned quickly that if you don't serve them, you don't eat! As a Senior Marketing Manager for Intuit, Kira has helped the QuickBooks team build its word of mouth programs. Piloting online & offline projects, building a word of mouth mindset on the team and evangelizing word of mouth across the company are just a few of the items that have crossed her to-do list.
More about Kira:
