New Speaker: Manisha Gupta, Cafepress.com
Consumer-generated media (CGM) has grabbed headlies in the marketing world in the last year as consumers remix and reshape brand messaging in new and interesting ways. How do you work with it? Manisha Gupta, Director 2.0 for Cafepress.com, will help answer that question. A savvy Product Manager who can think globally and act locally, she will bring her expertise in working with CGM to WOMBAT 2.
A results-oriented general manager with strong strategic, analytical, managerial and execution skills, Manisha has played a significant role in the growth of Cafepress.com and Fatbrain.com. Her focus has been on applying industry trends in technology to create new products in the consumer space - custom content, online services, imaging, and process automation. She is a well known expert with interests in consumer empowerment, Web 2.0, micro payments, and custom content.
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