New Speakers: Xiaoyan Zhao, GfK Roper Public Affairs and Media
Languages and cultures may differ from country to country, but the motivation to spread the word is still the same across the globe, making WOM a valid international concept among consumers. Dr. Xiaoyan Zhao of GfK NOP will help you understand how to get people from all over the world talking by learning the similarities and differences of WOM in Europe, Asia and around the globe.
Dr. Zhao has 20 years of experience in international research and has been with GfK NOP since 1989, servicing global clients in the United States, Europe, and Japan. She has led Roper's efforts to develop capabilities in emerging democracies and markets and established Roper's Asia-Pacific Headquarters in Hong Kong. She has also conducted research in more than 30 countries around the world in the areas of values, attitudes, and lifestyle trends; positioning and communication; concept and message tests; segmentation; issues, risks, and policy influence; and corporate image and reputation.
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