New Speaker: Jim Scheinman, Bebo
Every business magazine worth its salt has published a cover story about social networking. But what does it all mean? How can marketers make connections and work with these new networks to get people talking about their brand.
As a seasoned Internet marketing executive with 15 years of experience, Jim Scheinman is responsible for sales and business development activities at Bebo. In these roles, he is in charge of structuring major partnerships and creating new revenue opportunities through word of mouth marketing initiatives, product management, and marketing and advertising sales. Prior to joining Bebo, he was the head of business development and one of the first employees at Friendster, the site that kickstarted the whole social networking scene.
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