New Speaker: Jamie Tedford, Arnold Worldwide
WOM differs from advertising: the latter is when the brand tells you how great they are; the former, WOM, is when a friend tells you. Ad agencies can and do play a role in generating WOM. How are top ad agencies responding, innovating, and making the most of this opportunity? How does WOM fit into a traditional ad campaign and ad organization? At WOMBAT 2, Arnold Worldwide's Jamie Tedford will answer some of those questions!
Jamie has been widely recognized as a word of mouth marketing pioneer and youth marketing specialist. Jamie's team has focused on leveraging non-traditional marketing strategies to develop brand building promotional marketing campaigns for clients such as Puma, Monster.com, VW, Truth, Southern Comfort, and Radio Shack. He has also leveraged his extensive youth marketing experience to help launch Arnold's youth marketing practice area, known as Project Y.
More about Jamie:
Read Jamie's WOMBAT 1 presentation (PDF download)
