43 Ideas You can Implement Tomorrow -- the Handout
On the first day of WOMBAT 2, we tried something that (as far as we know) hasn't been done before. We asked 10 word of mouth practitioners and experts to share a WOM idea that could be implemented tomorrow. The only catch? Introduce the idea and present some examples of how to make it work -- in one minute.
Our special thanks to Jim Nail for doing an absolutely masterful job as the moderator. Special thanks also to our contributors, who included:
* Warren Ackerman, Affinitive
* Julian Aldridge, AMMO Marketing
* Perry Allison, Alloy
* Keith Bates, Keith Bates & Associates
* Maxine Friedman, Brandimensions
* Allison Gower, qtags
* Brad Herbst, HypeCouncil
* David McInnis, PRWeb
* Patrick Rooney, Expand Communications
* Betsy Smith, TechSmith
THE HANDOUT
And by popular demand, here is the handout from the panel. Feel free to download and share.
Download the handout (PDF download)
Other experts respond:
